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What:
Press Conference to Announce Release of New Report
Scared Fat: Are Consumers Being Scared Away from Eating Healthy Foods?
The Alliance for Food and Farming will issue a new report that illustrates how negative and misleading information about the safety of fruits and vegetables is impacting consumption and undermining public health campaigns targeted toward improving diets and reducing obesity rates in the U.S. The report includes a consumer survey which found that the effect of negative messaging is more significant among low income consumers. The report features results of the recent consumer survey as well as an analysis of that research by scientists with expertise in nutrition, consumer behavior and food safety.
When:
Tuesday, June 19, 2012
12:00 p.m. PDT
Who:
This press conference is for media interested in learning more about the report. Joining the call will be members of the expert panel who analyzed the consumer research findings and developed the “Scared Fat” report. They include:
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Christine Bruhn, Ph. D., Consumer Food Marketing Specialist, Food Science and Technology, University of California, Davis.
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Elizabeth Pivonka, Ph.D., R.D., President and CEO, Produce for Better Health Foundation
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Peggy Lemaux, Ph. D, Cooperative Extension Specialist MEPMB – Plant and Microbial Biology, University of California, Berkeley.
To access the press conference call, please dial (800) 398-9379. Call title: “Alliance for Food and Farming Press Conference.”
Credentialed media who would like to receive a copy of the “Scared Fat” report in advance of the June 19 release date can contact the Alliance office at (831) 786-1666 or send an email request to rgong@foodandfarming.info.
The Alliance for Food and Farming is a non-profit organization formed in 1989 which represents organic and conventional farmers and farms of all sizes. Alliance contributors are limited to farmers of fruits and vegetables, companies that sell, market or ship fruits and vegetables or organizations that represent produce farmers. Our mission is to deliver credible information to consumers about the safety of all fruits and vegetables. We do not engage in lobbying nor do we accept any money or support from the pesticide industry. In the interest of transparency, our entire 2011 tax return is posted on safefruitsandveggies.com.
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